Category Archives: Search Engine Optimization
We recently were discussing about the importance of Local Search and how important it was for local business owners to be found within Google Places…as it is called.
See screen shot for example:
So the million dollar question……If I am a business owner, how do I get my listing on the first page of Google Places so potential customers can find me and hopefully call?
You want answers? You want the truth? You can’t handle the truth!! Sorry, I just escaped into the 1992 movie “A Few Good Men” but I am back now.
My advice is to immediately search for your listing within Google. If you have been in business for a while, chances are that Google has something on your business already such as an address, company name and maybe a telephone number.
Type into the Google search bar, your company name and city – state. Find your listing and click on the “Place Page”
See below for Place Page link.
Once you click on your Place Page link, you should then see something like this:
First thing I would recommend is to claim your listing. Look in the top right area where it says, “Edit this Place – Business Owner”.
Click on that link and follow the instructions. Google will either ring the telephone number on the site in which when you answer will supply a short digit code or they will mail you a postcard from the East Coast which sometimes takes up to two weeks to receive and again, they will mail it to the address on file.
Now that we have claimed your business, we can start doing some Search Engine Optimization. In short, that means making your page friendly so Google can understand what you do and display your page when appropriate.
You will see that I highlighted the “Category” area on the left had side. Make sure to add the maximum of five (5) categories in which your business should appear for. Never settle for just one as in this example. Add additional categories such as Family Dentist, Cosmetic Dentist, Pediatric Dentist etc. Make sure to get your Fab Five (5) categories.
Add a description of your business. You will be prompted to do this as well. Very important in words to explain what your business does and why people should come to your business.
It seems that both Google and the viewers like the photographs both for rankings and visual appeal. Make sure to put your best foot forward with your images, logo etc. Be bold and add a video as well. It does not have to compete with the filming of “Titanic” but make it matter.
Now that you have claimed your business, added the categories in which you could appear for in searches and also added photographs and some of you, videos, it is now time to distribute your Places Page to the World Wide Web (www).
Stay tuned for the next update in how to maximize what is available on-line and do all you can to get our business listing on the first page of the Google Places or Map area.